The new crown epidemic in 2021 will still be the biggest variable in world economic development
Under the current circumstances, the epidemic has not yet been completely controlled, and countries around the world are still enveloped by the threat of a global pandemic of the new crown epidemic. In 2021, the new crown epidemic will continue to have an impact on the domestic and foreign economies.
1. The situation of the new crown epidemic is severe, and the global economy continues to decline
Judging from the current situation, it is expected that the global economy will continue to decline in the future, and the global LED display application industry will continue to be sluggish.
With regard to the future development of the LED display application industry, we can be cautiously optimistic to cope with changes.
At present, the cumulative number of confirmed cases of new coronary pneumonia worldwide has exceeded 110 million.
As of February 23, the cumulative number of deaths exceeded 2.48 million. There has been a significant increase in the number of new crown cases in many countries around the world. Among them, the United States is the most severely affected country in the world, with more than 100,000 new diagnoses every day; India is the second country after the United States with more than 10 million infections; Brazil, Russia, The United Kingdom, France and other countries are the countries with the largest number of new confirmed cases, and the situation of the new crown epidemic is still severe.
In response to the new coronavirus, China, Russia, the United States and other countries have developed corresponding vaccines in a timely manner.
With the support of the vaccine, many countries have released and launched the new crown vaccination plan.
The launch of the vaccine has undoubtedly brought new hope for people around the world to alleviate the epidemic. Once the mass vaccination plan is completed, global social life and economic development are expected to quickly return to the pre-epidemic level.
However, the large-scale vaccination of the vaccine will not be as smooth as expected.
There are still problems such as the safety and effectiveness of the vaccine that need to be improved, and the mutation of the new coronavirus.
If these problems cannot be resolved, the global economic development will suffer a greater impact.
Affected by the epidemic, the global economy will shrink by 4.3% in 2020. It is estimated that in 2020, the epidemic will wipe out the per capita income growth of more than a quarter of emerging markets and developing economies for at least 10 years.
The World Bank predicts that global economic output will increase by 4% in 2021, but it will still be lower than the 5% before the epidemic.
Due to the long-term drag effect of the epidemic on potential growth, global economic growth in 2022 is expected to slow again to 3.8%, and the LED display application industry may not be spared.
2. Reduction of global activities, development of LED display application industry may be restricted
From the perspective of New Year's Day activities in 2021, the level of excitement for resigning from the old to the new year in countries around the world has dropped a lot from previous years, and gatherings in various places are pitiful.
Tokyo, Japan, New York, Paris, France, London, Berlin, Germany, Rome, Italy and other places where New Year's Day activities are the most lively, sweeping away the festive atmosphere of previous years, it became quiet and deserted.
The cancellation of many activities means a decline in economic demand in various regions, and for the LED display application industry, it means the shrinking of the outdoor display market, and outdoor display products such as LED displays have less potential markets.
Similarly, large-scale events around the world in 2021 may face the risk of being postponed or even cancelled.
Due to the outbreak of the epidemic, the Tokyo Olympics in Japan was postponed to July this year, but the recent epidemic in Japan has continued to worsen, causing Tokyo and the three nearby counties to enter a state of emergency again.
Although the Tokyo Olympic Organizing Committee announced that the Olympics will be held as scheduled, the actual situation is still unknown.
If the Tokyo Olympics is cancelled due to the epidemic, it will set a record for the suspension of the Olympics due to non-safety reasons, which will undoubtedly have a certain impact on the LED display application industry.
The opening and closing ceremonies of the Olympic Games and the scorers and broadcast screens required on the stadium, the traffic screens required in urban reconstruction, and the "5G+8k" technology in live broadcasts all have demand for high-definition displays.
Comprehensive international events such as the Olympic Games have always been the best performance stage for LED displays.
The sound and light technology used in LED displays can create wonderful visual effects.
Therefore, it has always been the opening and closing ceremonies and performances of large-scale sports events. The "darling" of the event. If this year's Tokyo Olympics cannot be held as scheduled, the relevant LED display will lose an important opportunity to debut.
In addition to the Tokyo Olympics, the European Cup this summer may also be affected by the epidemic.
The European Cup may adopt a similar approach to the Champions League to concentrate the teams in several regions for closed games.
The cancellation of these events or the reduction of on-site audiences will cause the loss of related orders for LED display application companies.
As the main market for LED display products, European and American countries and emerging economies such as India and Russia will temporarily set a new record for the epidemic in 2021. According to Reuters, India may already be the most severely affected area in the world, and whether the global epidemic can be controlled will depend on India. If the epidemic in India cannot be contained as soon as possible, it will cause a huge disaster to the economies of all countries in the world.
Compared with other regions, the Asia-Pacific region has successfully withstood the test of the COVID-19 pandemic due to better control measures and created good economic development advantages for itself. This also provides a relatively stable market for the export of my country's LED display products.
3. The domestic LED display application market will progress steadily
Although the epidemic has hindered the development of the global economy, my country's investment and trade volume in 2020 will remain stable.
The total import and export of goods for the year reached 32,155.7 billion yuan, an increase of 1.9% over the previous year; my country's gross domestic product (GDP) for the first time The breakthrough of the 100 trillion mark, an increase of 2.3% over the previous year, is an important milestone in my country's economy.
It is expected that China will become the only major economy in the world to achieve positive economic growth.
This is mainly due to my country's active anti-epidemic measures and correct and timely economic policies. Even before the vaccine was developed, my country had already controlled the spread of the new coronavirus, which greatly promoted the recovery and development of all walks of life in our country.
Based on various opinions, we believe that we should take a cautious and wait-and-see attitude towards economic and market trends in the first half of the year. As the epidemic is effectively controlled in the second half of the year, the LED display application market will return to life.
Similar to the situation in 2020, due to the need for epidemic prevention and control and reducing aggregation, the development space of LED display rental products in 2021 will still be limited, and the overall display market will remain sluggish in the first half of the year.
However, after the cold weather has passed, the epidemic will be effectively controlled in the second half of the year.
Outdoor LED creative displays may reappear, and the LED outdoor display camp will be expanded. In recent years, the demand for outdoor advertising and publicity has continued to rise, and outdoor LED large screens are becoming the mainstream of media advertising and landscaping.
From the "Sea Wave Screen" in Seoul, South Korea to the "Spacecraft" and "Panda" in Taikoo Li, Chengdu, and the "Naked Eye 3D" giant screen on Beijing Road in Guangzhou, these LED outdoor displays are popular among people and have become local Internet celebrity check-in points.
It can be seen that in LED display applications, people's requirements for visual sensory experience are getting higher and higher.
In the new era of technological and diversified development, only creative, novel and interesting displays can attract people's attention. In this regard, LED displays have more room for development than other display technologies.
The LED display application rental market is expected to be further recovered on the basis of 2020.
In 2020, the stage performance rental market has rebounded after experiencing a freezing period.
In response to the sudden epidemic, performance practitioners suspended offline performances, quickly shifted their focus to online, and expanded the online market. Since Modern Sky broadcasted the first "House Strawberry Is Not a Music Festival" at station B in February, "comedy theater", concerts, musicals, concerts and even modern Peking opera of the Beijing Peking Opera have been presented online.
Since then, with the arrival of July, performance venues reopened, and online simultaneous exhibitions are also the choice of many performances.
In 2021, online and offline performances will be only a lot more than in 2020, and LED displays are expected to get a share of the pie. In addition, the 2022 Beijing Winter Olympics and the Paralympic Winter Games will arrive.
With the completion of various competition venues and competition facilities, this year will usher in a period of centralized installation and commissioning of related equipment.
After the LED display screens shined in the 2008 Olympic Games, we have reason to believe that the LED display application industry will also shine in the Beijing Winter Olympics next year, and will greet the Beijing Winter Olympics as the first to get out of the financial crisis in 2008.
When it comes, it will bottom out and rebound, and get out of the shadow of the new crown epidemic. Although compared with 2019, the LED display rental market has shrunk a lot, with the improvement of the domestic epidemic, LED displays will receive more rental market demand in 2021, and retaliatory growth is unknown.
The epidemic is a challenge as well as an opportunity. Under the implementation of the dual-cycle strategy, the domestic market has quickly stabilized.
The construction of new infrastructure is in full swing in various places, and the LED display application industry is also gestating unlimited business opportunities waiting for related companies to expand. The commercial display market such as the LED conference all-in-one machine spawned by the epidemic has entered a period of high-growth applications.
At present, there are many LED all-in-one products on the market, which can be widely used in conferences, education, exhibition halls, lecture halls and other scenes.
In 2021, domestic and even global demand for online office and online education will remain strong, and the trend of "integration" of display systems and equipment will become more and more obvious. In response to diversified needs such as integration and intelligence, the LED all-in-one market in 2021 may develop in a diversified direction, and related upgraded products will appear in people's lives in a lighter, thinner, more convenient and smarter appearance.
In addition, in the commercial display market, what is most anticipated is the development of the Mini/Micro LED market.
2020 is known as the first year of Mini LED backlight mass production. Many companies announced mass production and launched Mini LED (backlight) products.
At CES 2021, many companies exhibited Mini/Micro LED related products and technologies, which attracted the attention of global LED display application companies.
Industry insiders pointed out that 2021 will be the first year of Mini LED commercial use and the first year of Micro LED industry.
It is conceivable that there will be more breakthroughs in the Mini/Micro LED field this year, and relevant companies should seize the opportunity to promote the expansion of new LED display businesses.
In the special display fields that are less affected by the epidemic, such as security monitoring, emergency command, and medical rescue, the LED display application industry will continue the trend of 2020 and move forward steadily.
At present, our country is in a critical period of conversion of new and old kinetic energy. New infrastructure represented by 5G, industrial Internet, big data, artificial intelligence, etc. is being carried out all over the country, which will bring new kinetic energy to economic development, and LED display application companies will also welcome There will be more new opportunities for transformation or upgrading.
Riding on the east wind of 5G and new infrastructure, smart light poles have achieved tremendous development last year, and smart light pole projects have been implemented in many parts of the country.
According to statistics, China will build 580,000 5G base stations in 2020, far exceeding other countries in the world. Relevant departments stated that in 2021, 5G coverage in major cities will be accelerated and more than 600,000 new 5G base stations will be built.
In January this year, many provinces and cities in China issued policies for the construction of smart cities and digital cities, clarifying the goal of building smart light poles in 2021.
Among them, the "Special Plan for Information and Communication Infrastructure in Shenzhen" proposed that by the end of 2025, the city will have a total of 4.2 Thousands of smart poles. With the emergence of 5G smart light poles, the LED display, which is an important display window for smart cities, will usher in a broader application market.
At the same time, the construction of the ultra-high-definition video industry also provides a new development opportunity for the LED display application industry.
Large-scale projects such as the "5G+8K" live/rebroadcast of the Spring Festival Gala and preparations for the 2022 Winter Olympics will become a major stage for the LED display to show its charm. Enterprises should seize opportunities in time and take advantage of the "East Wind".
It is worth noting that, at this stage, LED display application companies are also facing challenges brought about by the development of new display technologies.
On the one hand, new display technologies such as OLED, QLED, and laser display have been rapidly developed. From the perspective of the layout of various new display projects from 2020 to the present, the new display will quickly form an industrial agglomeration effect in Chengdu, Wuhan and Guangzhou.
The field forms a competitive relationship with LED display technology. On the other hand, more and more companies in other fields have joined the LED display application camp, and the trend of industry integration is obvious.
After major companies announced the mass production of Mini backlights in 2020 and launched Mini LED related display products for the first time, in 2021, in addition to the much-anticipated Apple Mini LED backlight iPad Pro, Konka will focus on cultivation in the future after reinvesting in the Chongqing Micro LED project In the semiconductor industry, Skyworth also launched new Mini LED products in February, and traditional display and panel companies such as TCL, LG, and BOE will also make new moves in Mini/Micro LED related products.
In addition, the “China XR Industry Center” project in Sichuan and the well-known domestic film and television shooting bases are paving the way for the combination of the latest “black technology” XR and LED display.
Whether it is the influx of new display technologies into the market or the integration of multiple elements, the LED display application industry, especially Mini/Micro LED related companies, as long as they continue to carry out technological innovation and field expansion, they will have the opportunity to win the battle of transformation and upgrading. , Otherwise it will be eliminated by the market.
In general, LED display application companies need to clarify their development thinking, focus on changes and development of industries and markets, and accelerate the pace of transformation and upgrading.
This is especially true under the changing situation of the new crown epidemic, and do their best to cultivate new opportunities in the crisis.
Open a new game amidst the changes and realize the high-quality development of the LED display application industry.
