As the epidemic in other countries and regions still affects project progress to a certain extent, and the rapid recovery growth of the Chinese market, China's market share has increased to a record high of 68.9% in this quarter, accounting for 53.9% for the whole year.
After the outbreak of the epidemic, China's economy recovered rapidly.
Thanks to relevant policy support from governments at all levels, the performance of China's LED display market continued to improve, and finally achieved a 30.2% growth in shipments for the whole year of 2020.
From a market perspective, the demand for video surveillance and audio and video conference rooms derived from the epidemic continues to grow in a wide range of subdivided application scenarios, and has seen rapid growth in party and government agencies, schools, medical institutions, and Internet companies, which has greatly promoted The rapid development of small pitch and fine pitch products.
Small pitch products, especially 1.0-1.5mm dot pitch products, are booming in the control room, command room and broadcast application market. With the gradual liberalization of markets at all levels, public areas, entertainment, hotels, and retail markets have gradually recovered.
From the perspective of the supply chain, compared with other countries and regions, China has huge advantages in terms of continuous investment in the upstream supply chain and product production cycle, logistics transportation and installation cycle.
According to Omdia's "LED Display Market Tracker" report, although the actual global shipments in the fourth quarter of 2020 were 0.2% higher than expected, other markets except China are still facing varying degrees of year-on-year decline.
Britain and other major Western European countries closed their cities again in the fourth quarter to avoid further deterioration of the epidemic.
Due to manpower constraints, the conflict between the delivery date and the actual installation time has increased, resulting in some projects that cannot be completed as planned. Fortunately, compared with the first large-scale blockade in the first half of 2020, the decline of almost all brands in Western Europe is relatively small, which also shows that the market's ability to deal with similar problems is gradually increasing.
In the end, the Western Europe region fell slightly by 4.3% in the fourth quarter of 2020 and 59.8% year-on-year. Compared with other pixel-pitch products, small-pitch products continue to maintain a relatively stable development in enterprise indoor, broadcast room and control room applications.
