Every year the Spring Festival continues, and every year People watch the Spring Festival Gala. Every year the Spring Festival Gala is a must-watch program for family gatherings, and this year's Spring Festival Gala is even more exciting. The difference between this year and the past is that in addition to the heated discussion about the Spring Festival Gala, the use of technology in the gala has also become a hot spot in the Spring Festival Gala, and it has been frequently searched. At the Spring Festival Gala in 2021, cutting-edge "black technologies" such as AI, VR, 5G, 8K, and naked-eye 3D will all be displayed in the party, giving the audience a visual feast. When technology has become a bright spot, LED display screens are capable of becoming a display application terminal for various "black technology", and their role cannot be underestimated.
Stage display of cool black technology to enhance the visual effect of the program
This year’s Spring Festival Gala has made many visual innovations. The hotspot worth discussing is the collection of AI, VR, AR, 5G, 8K, glasses-free 3D and other “black technologies” at the gala. Their successful application It brings a surprise trip to the audience that breaks through the sensory experience. The AI+VR glasses-free 3D studio technology was adopted for the first time in the CCTV Spring Festival Gala this year. This technology is one of the scientific research projects of the Key Laboratory of the State General Station in 2020. The virtual three-dimensional space stage presented in the Spring Festival Gala is constructed by AI+VR naked-eye 3D shooting technology, and the three-sided LED display is used as the carrier for the construction of the three-dimensional space, so that the VR rendering engine presents real-time dynamic virtual scenes on the LED screen. In this space, the actors use the screen images to interact with the virtual elements around them to achieve a seamless connection between the virtual space and the real world.
In addition to the use of AI+VR naked-eye 3D studio technology, compared with previous years, this year's Spring Festival Gala stage screen design is more immersive, and it is mainly composed of an arc with the center of the studio as the center of the circle. The main screen of the stage adopts a huge 8K ultra-high-definition large screen of 61.4 meters × 12.4 meters. There are 154 high-definition screens installed in the back area and above the audience, as well as ground screens and decorative ice screens. With this design, the scene constitutes a dome studio space, which integrates the main screen of the stage with the content presented by other screens, expands the visual space of the stage, integrates the audience into it, and also makes the online "cloud audience" As if being in the Spring Festival Gala.
The "black technology" used on the stage of the Spring Festival Gala keeps the discussion hotspots of the Spring Festival Gala uninterrupted. The program "Null Up" was performed by Andy Lau, Wang Yibo, and Guan Xiaotong. Andy Lau's performance was completed through "cloud recording". A total of four virtual modeling scenes were created, and the elements that needed to interact with Andy Lau were made into three-dimensional models and implanted in Inside his space. And Jay Chou's "Mojito" also uses XR technology to create stage effects and remotely perform real-time "cloud recording". The use of technology in these two programs has sparked heated discussions among netizens on topics such as "Isn't Andy Lau really at the scene?" "Jay Chou's "Mojito" is playing the MV".
The technological design of the stage of major shows attracts attention, LED display becomes the protagonist of stage beauty
CCTV’s Spring Festival Gala shines on the “black technology”, and the Spring Festival Gala of other local satellite TV stations has not fallen behind. Henan Satellite TV’s Spring Festival Gala stage uses 5G+AR technology, with the show "Tang Palace Night Banquet". Wave circle. The combination of traditional culture and modern high technology gives the audience a sense of travel. Although most of the credit for the program’s exit is always attributed to the design of the program content, it is also inseparable from the blessing of high-tech technology and the combination of virtual scenes and real stages. The ancient background presented by the large LED screen. With the development of dance movements and plots, the scenes in the large LED screen are constantly changing. The fusion of singing and dancing with the scene of the museum creates a feeling of a maid passing through the wonderful night of the museum. The empowerment of science and technology can bring traditional culture to life again. Prior to this, the third season of National Treasure also added AR technology to the stage stage. When it was broadcast, the stage stage design was eye-catching. The minimalist cubic stage composed of LED screens and lights can form a 360-degree inside and outside. The ring screen, with the support of AR technology, enables the national treasure to present a more three-dimensional visual space in the telling of past life stories.
In the past, as a display terminal, the early role of LED display screens was to spread stage pictures and display video materials, and to synchronize video images. In the stage performances at that time, they were not included in the category of stage beauty. With the improvement of people’s aesthetics, the development of performance exchanges, and the change of stage workers’ performance concepts, LED displays have gradually changed from the most traditional display to magnify stage images and then integrate stage dance. Now LED displays have also become The main component of stage art. The background of the current stage is presented by the LED display to match the changes of light and shadow, bringing a more integrated performance and visual experience. With the continuous update and iteration of LED displays, more new products have emerged. The simple interaction of the floor tile screen and the transparent visual experience of the ice screen also bring the stage design to a higher level. The current VR/AR and naked-eye 3D technology applications also give the stage a new immersive feeling, adding more splendid artistic effects to the current stage dance, making the LED dance beauty exude a huge charm.
Opportunities for the upsurge of VR/AR technology use
Nowadays, the application of virtual reality technology can be seen in all major stages. VR, AR and other technologies are also involved in various fields. LED screens are used as display terminals, while the current application places are continuously diversified. We should take this opportunity to seek opportunities. The current stage background presented by the large LED screen is supported by AR technology, allowing the audience to enjoy an immersive body feeling in front of the smart terminal. Moreover, the presentation of AR technology in stage dance stimulates the application of LED display companies in the field of stage beauty. Nowadays, the continuous innovation and diversification of LED products, as well as the addition of small pitch and transparent screens, are all important for LED displays in the stage. The field brings more possibilities.
The use of VR/AR technology in various fields also makes LED displays have a huge market. According to relevant report data, by 2020, the global AR/VR market-related expenditure will reach 18.8 billion U.S. dollars, a year-on-year increase of approximately 78.5%. Moreover, a total of 78 VR industry projects were signed at the 2020 World VR Industry Cloud Summit, with a total amount of 66.19 billion yuan. The LED display and the VR technology industry can be fully integrated in experience interaction, media, advertising, education, cinema, etc., and the market has huge development potential.
From the VR/AR industry chain, the display screen is its most basic and most important hardware facility. As a terminal display product, LED display screens must be combined with VR/AR technology. Due to the limitations of LED products, it is currently unable to reach VR/AR. The higher-definition picture quality required by technology, and the realization of close integration also requires continuous improvement of product technology. Although the new display technology represented by Mini/Micro LED is continuously mature and gradually applied in the civilian market, it cannot be popularized by the whole people because of its high price. Therefore, there are still many deficiencies in the current LED display in the AR/VR field.
This year’s CCTV Spring Festival Gala brought together the hottest black technology at the moment, and also gave new thinking to the LED industry. Under the upsurge of VR/AR, how to have a closer and good integration with the entertainment and media industry is also one of the new opportunities. With the gradual improvement of the epidemic situation, performances in my country’s performing arts industry have gradually opened up, and the stage rental market will gradually recover. The stage under the application of new technologies will also show more brilliant colors, and the contribution of LED displays will also Indispensable.
