Recently, Asia’s largest indoor panoramic LED stereo digital virtual studio built by a company and media was officially put into use. This is another benchmark application of small-pitch LED display technology in the production-level imaging industry.
Industry experts pointed out that in recent years, small-pitch LED screens have penetrated into the radio and television industry market, and they have moved from simple terminal displays, studio background screens, and stage performance screens to the "higher demand" "production-level" virtual studio market. In the field of radio and television listening, no display technology can achieve such in-depth and comprehensive penetration in all links of the industry. Especially production-level applications are becoming a new blue ocean for LED large-screen displays.
Production-level market, why choose small-pitch LED
The production of film and television content can be roughly divided into three types: 1. Indoor or outdoor "real scene" shooting-this is a relatively costly but technically simple choice; 2. Shooting in a false landscape built by an indoor studio- —The cost of photography is well controllable, but the waste of materials is serious, and the scenes that can be simulated are very limited. If the scene construction process is very frequent, it will seriously affect the shooting progress; 3. In the blue and green setting, shooting the foreground of the character, using the computer Post-production, fusion with animation or location scenes-the advantage of this method is "the widest scope of creation". Traditionally, such as science fiction and other scenes can only adopt this technical solution, but the disadvantages of this technical method are also very clear , That is, the production process is long, the workload is large, and at the same time, the NG rate will be higher due to the fact that there is no scene brought in by the actors.
The biggest change in the panoramic LED three-dimensional digital virtual studio is to solve the shortcomings of the second and third production schemes above: for the second scheme, because the digital virtual screen is used as the "scene", it directly replaces the A large number of repeated use of the scenery set up" can play a role in saving on-site resources and time.
For the third production method, the actors perform directly in the AR virtual environment, which brings a stronger sense of involvement, better shooting efficiency and effect; and the background and foreground characters are shot at one time, and the post-production process is greatly streamlined.
In these two photography production modes, the LED screen virtual photography technology can play the role of "saving money" and "saving time", and even improve the "performance quality" of the final product at the same time. Of course, as a high-tech studio technology, it also has the disadvantage of "larger initial one-time investment cost". However, this kind of studio is a universal asset, and its investment cost should not be seen as an increase in the cost of a single production product. In its repeated use, the initial cost will slowly be diluted.
Knowing this kind of virtual studio technology, there will naturally be a question: that is, this kind of curved large screen technology is not only available in recent years, nor is it realized in the era of small-pitch LED display, why the virtual studio industry Is it true that the development of China has happened in the last few years?
The answer is that the production-level LED background large screen must have extremely high performance: 1. The performance is reliable and stable, and the picture consistency is very strong; 2. The picture must have extremely high brightness, color performance and refresh rate, these three points It is the key to guarantee the shooting effect under the camera, and it is also the performance that many previous large-screen display technologies, such as DLP splicing, engineering projection fusion display, etc. are difficult to achieve; 3. The cost of the core screen must be reduced to an acceptable level in the industry.
In recent years, it is precisely because the above technical goals and industrial conditions have become more and more complete that the domestic production market, along with the popularity of film culture, has begun to stride into the era of "LED screen virtual studio". At present, the LED digital virtual studio application solution launched by Absen has been applied to customer scenarios such as TransQuebec.inc. xR Studio in Canada, Channel 5 of Russia, Catalyst Connect in the United Kingdom, Show Imaging Studio in the United States, and has become the next-generation production technology. New trump card.
The production-level market is in the ascendant. LED virtual studios are only a hardware link in digital production technology." Industry experts pointed out that the real power to promote industrial progress is more from the "upgrading of the content market itself"!
Faster and better content production, more imagination and content expression tension, special creative audio-visual content production, as well as audio-visual image experience and service industries for the general population, etc. LED virtual studios in these fields reflect " System advantages such as time saving, unlimited scene innovation experience, high-security production conditions, and full use of all achievements of digital technology advancement.
The essence of a virtual studio is a combination of digital content and real performances-what kind of digital content there is, which reflects the breadth of application of this technology. "In the eyes of industry insiders, it is the digital and computerized "audiovisual content" that empowers the "LED virtual studio" to make great progress.-Moreover, this application chain may not be limited to the production of TV and film products. For example, in southern China and other regions, newly married couples have upgraded from simple "shooting wedding photos" to "shooting love movies": relying on digital technology and virtual studios, love and marriage memorial movies can be more powerful in "space and time scales". "It is no longer difficult to be the protagonist of "Star Wars". This even provides a new business model for the "alternative realization" of some good IP content: you can act once for the blockbuster scene you like.
For another example, in the field of game industry, virtual production can bring more participation in the process of live-action animation and create some unique "content play." In the future, with the development of 5G and the progress of AR games, the space for the combination of the game industry and virtual production technology will become wider and wider, and it will even become a major digital content innovation market comparable to traditional film and television production. How big the boundaries of digital audio-visual content are, the market for LED virtual studios will be so broad! "Industry insiders pointed out that it is the continuous in-depth revolution and expansion of "digital content production" that make LED virtual studios indispensable. The more the market needs more "creative content" and "requires faster content supply." Means", the LED virtual studio becomes more and more useful.
In this regard, industry insiders believe that the virtual studio is still in the "ascendant" stage. The key factors that determine the development of the virtual studio include 1. The technology of the LED audio-visual system-this aspect is not only highly mature, but also fast moving forward; 2. The development of the background material industry chain, including the real-world background resource library industry and the computer animation background Production industry, both are in a period of rapid development;
3. The development of the emerging video innovation market is driven by the development of 5G+AI+AR technology, and the future space cannot be underestimated. In the era of omni-media, converged media and high-tech audio-visual, the production efficiency and effect advantages of virtual studios will be more prominent." In the future, the LED large-screen virtual studio industry will develop from the “rare and rare” special equipment to the audio-visual industry chain and digital culture. The "standard configuration" of the content industry is not impossible: the prospects of small-pitch LED screens in the production market may even exceed the potential scale of the "command and dispatch center" market. Audiovisual content innovation, production technology innovation, and business model innovation" should constitute a virtual reality The "stability triangle" of the development of the studio market. But now, this industry market is only in the "early market stage" driven by "technological innovation" as a helper of traditional production methods. This stage of industry development also determines that the LED large-screen virtual studio industry will have greater achievements in the future. In short, the LED virtual studio is not just a simple "large screen display wall", but an "emerging sub-industry" where LED displays penetrate into the production-level market of the audio-visual industry and play a key role in the era of digital production technology. It is worthy of industry participation. Enterprises and colleagues plan separately and operate with all their strength.
