Apple analysts today (March 18) re-released the latest report on Apple's adoption of Mini LEDs.
According to Guo Mingchi’s forecast, Mini LED shipments have increased significantly since the second half of 2021, and Apple’s adoption of Mini LEDs has also contributed significantly to the revenue and profitability of key suppliers since the second half of the year.
Guo Mingchi pointed out that although the market has doubts about Apple’s adoption of Mini LEDs recently, Tianfeng International understands that Apple has invested huge resources in the development and production of Mini LEDs, and has determined that Mini LEDs have a mid-to-long-term key strategy in Apple’s product line of productivity tools. Sexual status.
In terms of specific product strategy, Apple's MacBook is the main driver of Mini LED panel shipments. The reason is that the overall shipment growth of MacBook's Mini LED adoption rate is better than that of iPad, and only high-end models of iPad will use Mini LED.
However, even if the iPad uses both Mini LED and OLED display technologies, it will not affect the growth momentum of Mini LED. High-end models will still use Mini LED. Guo Mingchi expects that assembly suppliers will start mass production of Mini LED iPads after mid-to-late April.
MacBook Pro using Mini LED will also be mass-produced in the second half of the year, and because MacBook Mini LED display is less difficult to produce than iPad, it is expected that the new MacBook Pro will significantly boost Mini LED display shipments in the second half of the year. Mini LED display shipments in 2021 and 2022 are expected to be 10 million units and 20 million-30 million units respectively.
Ming-Chi Kuo pointed out that Mini LED and Apple’s own processors (Apple Silicon and iPad processors) are the two key hardware technologies for Apple’s productivity devices. These two technologies can provide more differentiated competitive advantages and enhance software/services. Ecological integration.
"We expect that with the reduction of Mini LED production costs, in the future, Apple's mid-to-large size and high-end devices that are positioned as productivity will eventually adopt Mini LED displays." Guo Mingchi concluded in the report.
At present, the key suppliers of Apple Mini LEDs disclosed by Guo Mingchi include Jingdian (chips), Sanan Optoelectronics (chips), LGD (panels), Whit (equipment), Taiwan Watch Division (SMT), Pengding Holdings/Zhending (PCB) )Wait.
Apple is the vane of the development of the electronic product industry, and at the same time it has a very strong ability to carry goods. Apple's adoption of Mini LED will surely drive the prosperity of the industrial chain. Therefore, the industry pays close attention to Apple's dynamics in order to implement corresponding product strategies.
At this stage, LED display terminal companies are mainly focusing on the application of large-size Mini LEDs. Domestic panel manufacturers and TV brand manufacturers are also mainly focusing on large-size displays and TV products when entering Mini LEDs. Apple uses Mini LEDs mainly for small and medium-sized markets. , This will bring more development opportunities to the upper and midstream companies in the LED industry.
For example, LED packaging manufacturers National Star Optoelectronics, Dongshan Precision, Jufei Optoelectronics, Ruifeng Optoelectronics, etc. have launched solutions with multiple technical routes for small and medium-sized Mini LED products such as notebook computers and iPads, and have achieved technical conditions such as OD equal to 0. The production capacity can also quickly respond to market demand.
According to market news, Apple will hold a press conference in the near future (March 23), and iPad with Mini LED will be available in April.
