Today's LED display industry in China, after experiencing the development and growth of the previous decades, has reached a new starting point, that is, all manufacturers must learn to integrate globalization, the entire industry chain, and the resources of the entire ecosystem. , And continue to grow bigger and stronger on this basis, and build a new moat of scale and strength.
Especially after entering the normalization of the epidemic, it has become an important strategy for the LED display industry to concentrate on doing major tasks and become stronger and bigger.
First of all, China has become the home field for the development and competition of the global LED display industry.
China’s position as a global leader in the industry continues to consolidate and stabilize.
At the same time, with the continuous improvement of the brand strength of Chinese LED display enterprises, the Chinese LED display industry is global The road to globalization is constantly developing; secondly, China’s LED display industry has completed the initial global industrial chain integration and decentralized layout, especially with the continuous innovation of new generation display technologies such as small pitch and Micro LED, as well as the global marketing of screen enterprises.
With the improvement of chemical capabilities and platform integration, the industry threshold has been continuously pushed up, and the transformation and upgrading of China's LED display industry has reached a new level.
Specific to the moment, the start of China’s LED display industry this year is already a "turbulent wave"-the price of raw materials has risen wildly, and the ultra-high-definition video industry is about to come...Facing the new development and competitive landscape For many practitioners, it is necessary to more clearly recognize the following points:
First, the entire LED display industry has entered a very stable maturity stage, especially the competitive landscape of enterprises and brands has been quite stable and mature.
The mainstream LED display companies and sub-categories of various categories have basically achieved the market Monopoly and consumption dominate. Therefore, under this stable pattern, for all practitioners, focusing on professionalism to subdivide the LED display industry based on their own, and seeking deep cultivation and refinement in this industry, popularly speaking, it is to be deep and refined. Segmented market areas.
Second, China's LED display is currently an industry that fully realizes the globalization of the industrial chain layout and specialized division of labor. A large number of Chinese LED screen companies not only win the initiative in the local market, but also continue to expand and find new spaces and opportunities in overseas markets. In the past 2020, due to the outbreak of overseas epidemics, many LED screen companies have tasted the "sweetness" of the global industrial chain layout and specialized division of labor competition.
We believe that in 2021, as the overseas epidemic is further eased, many screen companies will surely regain "Killing" the track back to the overseas market will be another "repellent storm".
Third, the technical threshold of LED display products is constantly being pushed up, especially the R&D and innovation of some new products and categories. Of course, the technologies mentioned here are not only product research and development technology, functional technology, but also product manufacturing technology, product promotion planning, and industrial chain integration technology.
Fourth, the consumer demand of users in the LED display market is constantly changing, and the mainstream user groups in the terminal market are continuously iterative and updated. In this situation, LED screen companies and distributors need to compose a prelude to consumer consumption changes, and face a series of business methods and model changes that users want to open.
In general, facing the seemingly more difficult 2021, in addition to a few giants who can explore diversified businesses in the future, more LED display manufacturers need to return to the right path and road of the industry, and carry out products and marketing based on the needs of users. Multiple detonations and reform explorations such as, service and experience.
