2021 is the first year of the "14th Five-Year Plan" and the first year of the new journey of building a modern socialist country in an all-round way. The National People's Congress and the People's Republic of China plan for the development of cultural undertakings and cultural industries, and incorporate the promotion of emerging forms of immersive cultural tourism consumption into the national development plan. The "14th Five-Year Plan" outline clearly stated that "the development of new cultural and tourism services such as immersive experiences, virtual exhibition halls, and high-definition live broadcasts" has pointed out the direction for the development of immersive industries. On March 25, 2021, the 28 ministries and commissions jointly promulgated the "Implementation Measures to Accelerate the Cultivation of New Types of Consumption" and once again proposed to "accelerate the digital transformation of the cultural industry and tourism industry, and actively develop new formats such as studios, digital art, and immersive experience." . Based on the new top-level design and strategic planning, my country's immersive industry development has ushered in new historical opportunities.
On the whole, since the first quarter, with the support of the Ministry of Culture and Tourism, various localities have promulgated a series of policies and measures to promote the development of immersive industries and cultivate new immersive business formats, new consumption, and new models. Subdivided markets such as immersive exhibitions, immersive scenic spots, and immersive complexes remain active. Subdivided areas such as immersive education, immersive red tourism, and immersive performing arts continue to heat up, and new industrial clusters with immersive experience as the core are accelerating the formation . The driving force of immersive industry development in the first quarter mainly came from three aspects: first, the promotion of the digital strategy of the cultural industry; second, the forceful effect of the new crown epidemic on industrial upgrading; third, the promotion of major cultural and technological integration and innovation projects. The immersive industry, guided by the integration of "cultural, business and travel", supported by the integration of culture and technology, and centered on immersive experience, is becoming a new commanding height and core competitiveness in the field of cultural tourism in the future.
Digital strategy for cultural industry
Provides strong policy guidance
The "14th Five-Year Plan" summarizes the development of my country's digital cultural industry in recent years, combined with the current new situation and trends in industrial development, and incorporates the "implementation of the digitalization strategy of the cultural industry, accelerating the development of new cultural enterprises, cultural formats, and cultural consumption patterns" into satisfying the people Cultural needs, the strategic deployment of promoting the building of a socialist cultural power, proposed "the development of immersive experience, virtual exhibition halls, high-definition live broadcast and other new cultural tourism services." The digitalization of the cultural industry is a concentrated expression of the deep integration of culture and technology, guided by the digitalization strategy of the cultural industry, guided by the Document No. 78 of the Ministry of Culture and Tourism, virtual reality, augmented reality, 5G+4K/8K ultra-high-definition, drones, etc. Digital technology is widely used in the field of immersive industries, strengthened technical support, promoted equipment upgrades, expanded the supply of high-quality cultural products, stimulated industrial innovation vitality, and promoted the high-quality development of immersive industries.
In terms of immersive performances, the "2021 New Year Concert-Sailing to the Greater Bay Area" has achieved the collision and integration of traditional cultural classics and modern technological trends with the spirit of the times, pioneering and innovating. High-tech means such as airplanes, flapping wing aircraft, robots, and VR show the spirit of Lingnan culture and the Greater Bay Area, and bring an immersive cultural feast to the audience. In terms of immersive museums, China Redwood Cultural Museum relies on multimedia transformation projects, adopting digital twin real-time display technology, big data real-time visualization technology, 3D special-shaped projection technology, projection tracking technology, digital content mechanical numerical control fusion technology, interactive tracking technology and other technological means , Innovate the way of expressing mahogany culture and lead the reform of museum display methods. In terms of immersive exhibitions, the large-scale immersive sculpture exhibition "Natural Heart" uses diversified expression techniques of light, shadow, sound, and installation art to ingeniously integrate light and shadow art and sound art, connecting virtual images and real spaces to interpret purity and fearlessness. The heart of the innocent child uses culture and art to light up the night sky of the city.
Immersive red cultural tourism ushered in a development climax
2021 is the 100th anniversary of the founding of the Communist Party of China. The immersive red cultural tourism will usher in a new historical opportunity and become a new bright spot in the current immersive industrial development. According to data from the Ministry of Culture and Tourism, the number of red tourism tourists in my country in 2020 will exceed 100 million. During the "13th Five-Year Plan" period, the number of red tourism tourists has maintained a steady growth, accounting for more than 11% of the domestic tourism market. For red tourist attractions, the development of "immersive" cultural tourism experience activities is not only conducive to the protection and inheritance of revolutionary cultural relics, but also conducive to the better acceptance of red cultural education by tourists, so that the red spirit will nourish the soul and make more and more Many Chinese young people are attracted by red tourism, and they feel more deeply about historical progress and changes of the times in the process of active learning.
In terms of immersive scenic spots, Changshu Shajiabang scenic spot "Hengjing never night" uses immersive performance, folk art, light and shadow technology, night cruises and other elements to create a new outdoor immersive real-life performance, which sings the deep affection of military and civilian fish and water. The "Shajiabang Spirit" of the arrival of the Japanese bullies and uniting against the Japanese brought a multi-dimensional and three-dimensional night travel experience to tourists. In terms of immersive red cultural education, the Party School of the Beijing Chaoyang District Committee of the Communist Party of China elaborated on the theme of "Peaceful Liberation of Wuli Bridge and Beiping", and elaborately created an immersive red cultural education curriculum through panoramic images, historical scene restoration, sitcoms, and heuristics. Interactive teaching, remote zero-distance discussions and integrated online and offline learning, etc., vividly reproduce the history of Wuliqiao negotiations, and greatly enhance the dissemination and learning effect of red culture. In terms of immersive drama, "Meeting Young A Shuang Again" moved "original ecological history" into the venue, creating a strong sense of historical scene and leading the audience to understand Qu Qiubai's life story and spiritual world.
Art gala is an immersive industry
Provides a new stage
The "2021 CCTV Spring Festival Gala" integrates high-tech means with high-quality cultural content, and uses modern technologies such as AR, XR, and movie special effects to integrate virtual space and the real world to create a completely new visual effect and give audiences a unique immersive audio-visual enjoyment . "2021 Chengdu New Year’s Lantern Festival Gala" takes the park city landscape as the background, uses virtual and reality hybrid setting and night view aerial photography techniques to innovate immersive interactive experience scenes, integrates elegant art and cutting-edge technology, and brings together tradition and modernity. Create a new type of urban audio-visual performance. "Tang Palace Night Banquet" appeared on the Henan Spring Festival Gala in 2021, presenting a virtual museum in front of the audience through VR technology, creating a magnificent Tang Dynasty palace scene, making the audience feel as if they are in a museum, and bringing audiences an immersive experience combining reality and reality .
