In today's information age, the agglomeration effect of commerce has given birth to outdoor LED display media that subvert the urban landscape. From Times Square in New York to Piccadilly Circus in London, from Ginza in Tokyo to the Bund in Shanghai, large outdoor LED displays have become a display of urban commercial vitality , The carrier that speaks for the modern spirit of the city. The outdoor LED display as a landmark provides a brand new annotation for the city.
With the gradual increase of LED outdoor large screens, how to attract the attention of the audience is particularly important. So how to design outdoor large-scale LED electronic displays?
Do a good job of preliminary planning
Advanced digital outdoor displays, especially when they are located in special urban areas, historical areas or near these areas, often cause people to worry about their related light pollution, road safety, comfort and other issues. Therefore, you should propose relevant design plans, reduce people's worries before the project is approved, and so on. It is very necessary to work hard to contact the government, use similar cases in similar cities to explain your design plan, systematically explain and explain how this plan conforms to the current local planning policies, with special emphasis on issues related to road safety and convenience.
Understand customer requirements
Among the customer's requirements, the most important are location, size and audience, which are the three cornerstones of almost all media resources. In addition, the rise of mobile phone screens allows consumers to access the Internet anytime, anywhere. This should be integrated into the technical attributes of digital outdoor. At the same time, if you have the ability, it is also very important to establish a digital outdoor network.
Harmonious integration of opposite scenes
Roads are the blood vessels of the city, the main roads are the arteries of the city, and the main roads of the bustling commercial districts are the lifeblood of advertising. Whether the visual relationship of outdoor advertising on both sides of the lifeline is coordinated will directly affect the quality of the city's image. Whether it is symmetrical, balanced, unification or change, the processing of the LED display advertising form must be tailored according to the form relationship of the target building.
Humanization is the prerequisite
Some outdoor large screens focus on new technologies and use a variety of new technologies and new methods to capture the attention of consumers. It is undeniable that using new technologies to attract consumers is indeed a good choice. However, consumers who only rely on technology to attract may be more out of curiosity, and consumers cannot feel the brand's philosophy and spirit.
Although technology changes with each passing day, human nature will not change. People need to care for each other, consumers and brands need to be considerate to each other. If a brand can truly gain insight into consumer needs and create considerate services for consumers, consumers will definitely give back to the brand with the utmost sincerity. This is the emotional link between the brand and the consumer. As an important element of the urban landscape, outdoor advertising in the city must especially remember "humanization".
Give full play to your personality
Outdoor advertising can be very artistic. LED advertising display screens can be deducers of the city, region, and business status, for people to experience and perceive; LED display screens can become city landmarks for people to find the starting point of departure and the end of their return journey; LED display screens can become sculptures and lighthouses, It is for people to appreciate and appreciate, for people to rejoice.
Panoramic linkage interpretation
Sometimes, a band does not lack talented musicians, but lacks competent conductors. The outdoor large screen should also play a beautiful symphony. The rhythm of outdoor advertising should be controlled reasonably, and buildings with open public spaces such as squares, river embankments, and core arterial roads should be selected to play an ensemble of visual aesthetics with the help of digital media.
